There is a commonly used phrase in the business world: “Eat your own dog food.” It typically means that a company makes sure to use its own products, which will help validate how well the products work. Why use something that your competitor makes, or something that you are trying to make obsolete, when you can use your own product?
A classic example of “eating your own dog food” is how, in 1980, the CEO of a young company called Apple Computer sent out a memo to all staff saying (yes, in all caps), “EFFECTIVE IMMEDIATELY!! NO MORE TYPEWRITERS ARE TO BE PURCHASED, LEASED, etc., etc. Apple is an innovative company. We must believe and lead in all areas. If word processing is so neat, then let’s all use it! Goal: by 1-1-81, NO typewriters at Apple… We believe the typewriter is obsolete. Let’s prove it inside before we try and convince our customers.” (see this fascinating 1981 article from Inc. Magazine about Steve Jobs and Apple Computer).
How can we apply this concept to the arts?
I don’t want to make things “obsolete” – I believe the arts are inclusive. So I have a different take on eating our own dog food in the music business – or in the arts in general.